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THE STORY OF SCHWEPPES -
PART 2 1799 to 1834
After developing his mineral water business for 6 years
, Joseph prepared to retire at the age of 58. He sold three-quarters of his
interest to three Jerseymen, retained a one-eighth share for himself, and one
eighth in the name of Colette. In 1798 he made a clear profit of £1200, a
considerable sum of money at the time. His artificial mineral waters had met
even greater success in England than they had enjoyed in Switzerland. The three
Channel Islanders were Henry William Lauzun, Francis Charles Lauzun and Robert
Charles Brohier. The new partners decided to carry the business forward under
the name of Schweppes & Company in the Margaret Street premises. Jacob and
Colette would reveal "the whole art, mistery and process of making and
composing artificial mineral waters". The consideration for the shares
acquired by the new partners was £2250, giving the business a total valuation
of £3000 in the values of the day. On 14th February 1799, Jacob and
Colette relinquished another half of their quarter share in the business. As the
18th century ended, so the Schweppes parted company with the great
business they had founded. Jacob traveled through Germany and returned
eventually to Geneva where he enjoyed a comfortable retirement until he died in
November 1821.Colette sold her remaining shares in the company in 1824.
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Very early design ovate bottle used by Schewppes with their Margaret Street address on which predates 1839. Click on the thumbnail for a bigger picture.. |
As the new century dawned, three Jerseymen were ready
to take the company forward. The decision to carry the Schweppes name was
clearly a fortuitous one for the company continued to expand its trade and
sales. Schweppes waters could be consigned carriage paid to even the furthest
corners of England , Scotland and Wales - it was not confined to the capital
like many of its rivals. A network of agentts was established throughout the
land within the first decade of the new century. Each agent was supported by
advertisements in the local press and so Schweppes were among the first ever
manufacturers to advertise their goods on a national scale. In an age before the
railways, goods were consigned around the country by a variety of means. These
included horse transport or wagons, canal boats or coasting vessels. From a
letter dated August 4 1802, it is known that Schweppes were using the "Birmingham and Coventry Flying Wagons" operated by Deykin & Co,
from the Bell, Wood Street, Cheapside. Another company used went by the name of
"Philips Wagon". A fascinating letter dated January 24th 1811 from J Schweppe & Co to the "Rt. .Hon Lord Elgin of Broom Hall,
Fifeshire gives an insight into the transportation of the waters ; "We beg to advise
our having forwarded by the Old Shipping Company’s smack Queen Charlotte,
William Nesbitt, Master, a hamper containing 5 dozen half pints Soda Water which
we hope will arrive safe ….." The company faced numerous competitors in the lucrative
mineral water business. In Birmingham William Henry had set up his own plant and
enjoyed a near monopoly but was fearful of encroachment by Schweppes. Nicolas
Paul, a former partner of Schweppes in Geneva had decided to start up in London,
in direct competition with Schweppes. All the competitors seemed unable to match
the quality of Schweppes waters. The export trade also proved to be a lucrative
area for the company. A nephew of one of the three Jersey partners, when writing
a thesis for a medical degree wrote ; The English have a large business in their artificial
waters in the Cape of Good Hope, The East Indies, the Antilles etc.
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A poster advertises the arrival of Schweppes in Bristol - click on the thumbnail for a bigger image.... |
In the early years of the century three new branch
factories were established, and the first of these was in Bristol. In an
advertisement dated February 1803 in the Bristol Journal, the company announced
their arrival at No 18, corner of Philadelphia St, Bristol. .Further adverts in
the Bristol Journal from 1814 and 1820 show that the company was manufacturing
soda water at Upper Horwell Spring and Sion Spring respectively, and the firm
had a new address in Clifton. The next factory was established in Newcastle upon
Tyne. The exact starting date is not known but it has been established that it
did operate between 1808 and 1824. The third factory was set up in Derby in 1812
at Friar Gate and continued in operation until 1893. The choice of Derby rather
than Nottingham may well have been influenced by the proximity too the salt
glazed stoneware potteries in Derbyshire. It seems almost certain hat the first
bottles used at Derby would have been made of stoneware as J Schweppes & Cos
advertisement announced that "the bottles being manufactured on the spot
will admit a reduction of the present prices".. Burtons of Codnor Park ,
Edward M Mundy and Joseph Bourne are all recorded as supplying stoneware bottles
to Schweppes. The partnership of 1798 was dissolved by a deed dated
May 1824, and the new partners were Robert Brohier, R J Brohier and Richard
Annesley Sparkes of Oaking in Surrey. Robert Brohier was one of the three
original Jerseymen and had held the largest share in the business since 1801. He
had taken up residence at Margaret Street and assumed control of production and
general company management. Some time before 1831 the company was granted royal
patronage when they became suppliers of soda water to King William IV. This was
a major achievement and would no doubt have helped to increase sale even
further.. At the end of 1831 the company moved from the old premises in Margaret
Street and moved into new premises at 51 Berners Street, off Oxford Street. It
was not too difficult a job to transfer the relatively simple plant and
machinery required to produce the waters. No 51 Berners Street would prove to be
a home for Schweppes for the next 64 years until 1895. THE STORY OF SCHWEPPES PART3
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